Wheatena Cereal Ad Ladies Home Journal 1928 Eleanor B. Campbell

Description

BEST PRICE FOR THIS AD PAGE ON eBay AS OF TIME OF THIS LISTING...
Original magazine advertisement page for
WHEATENA
cereal. Includes a wonderful illustration of a little boy and girl flying kites by Eleanor B. Campbell.
Lots of detail and colors used in the fun illustration.
Ad copy includes a fun "How to Preserve Children" new summer recipe:
1. Take two or more children of the runabout age. If they are bright-eyed, rosy-cheaked youngsters, so much the better.
2. Tuck them into beds early -- and leave for twelve hours of quiet, restful sleep. Windows wide open.
3. In the morning, dress them lightly and set at a table in the brightest, cheeriest corner of the breakfast room.
4. To each child, add the following: 1 small cup of orange juice..1 steaming dish of delicious, nut-brown WHOLE-WHEAT cereal (Wheatena, of course)..several slices of crisp,          crunchy whole-wheat toast..1 glass of milk.
5. Remove children to grassy field. Add a kite, a dog or so, and mix thoroughly.
6. Cover children with a blue sky and leave in the sun until brown.
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The ad is in overall good condition. It has some wrinkles and bends from page being handled and turned; edges were trimmed to eliminate damage; paper is slightly yellowed; see photos attached...
Ad page measures 9 3/4" x 13". Full-page ad on the opposite side for California Sunkist Oranges.
I'll place the ad page inside a plastic sleeve and add a piece of white foam board for protection while mailing by USPS First Class in a bubble envelope.
I'll mail the same day, or next day after payment is received.
Following is a little information on the illustration artist:
(1894 - 1986)
Eleanor Brown Campbell illustrated, among other things, the Dick, Jane and Sally childrens book series. She studied at the Sorbonne in Paris, had a studio and home on Mainline in Philadelphia. She did many children's portraits for wealthy families in the Philadelphia area, and was a good friend of Norman Rockwell.
Her watercolors for the book series were intended to show "scenes as a child might see the world", including everyday activities such as when "a preschooler tries to give a teddy bear a drink at a water fountain or dress up in their parents' clothes or help mom take the laundry down from the line before the rain starts." Campbell based her illustrations on photographs she took of her friends' and relations' children.
Campbell's illustrations were also featured in advertising for Kellogg's and Weatena cereals.